We are Kaizen Gaming
Kaizen Gaming is the leading GameTech company in Greece and one of the fastest-growing in Europe, with the Stoiximan brand in Greece and Cyprus and Betano in Germany, Romania, Bulgaria, Czech Republic, Portugal, Brazil, Chile, Peru, Ecuador and Canada. Our aim is to leverage cutting-edge Technology in order to provide the optimum experience to those who trust us for their entertainment.
Let's start with the role
We are seeking a talented Senior Media Specialist to join our marketing team. The ideal candidate will have a passion for media and marketing. This is a central, and dynamic, Marketing Headquarters position reporting to the Senior Media Manager (HQ). The role will actively cooperate with diverse stakeholders within and outside the Marketing division (CRM, Casino, Affiliates team, Business Intelligence and Business Analysts, Compliance, Legal, Creative & PR agencies) to help establish, contextualize and create added value in challenging marketing projects for the purpose of delivering optimum scalable results for the Group.
Responsibilities
- Work closely with the Senior Media Manager and Marketing Leads through the timely provision and application of information to enable the development of plans and strategies locally and culturally impactful;
- Work closely with agencies in planning and buying of ATL and digital premium placements to launch a new market based on strong research, product analysis, target audiences and brand strategy of each market;
- Deliver excellent pricing through negotiation and relationships with media agencies/owners;
- Deliver added value opportunities across markets;
- Book all campaigns according to the brief (with confirmed media) and ensure financial correctness;
- Monitor campaign delivery and reconcile when necessary;
- Run and execute RFP/RFI processes for landing new media agencies along with the respective auditing at the end of each year;
- Constantly monitor performance and delivery of media plans and agreements, facilitating comprehensive and analytical reporting per market/channel (weekly/monthly/quarterly);
- Evaluate weekly trends and recommend optimization tactics to agencies.
Requirements
- 3 - 5 years of experience in ATL media planning & buying (strong focus on TV/ATL);
- Strong communication and interpersonal skills to effectively collaborate with internal teams and external partners;
- A proven record of managing ATL campaigns, preferably for a multinational company/client;
- Experience across both traditional and emerging media channels, including TV, Radio, OOH, Cinema, Digital Display and Online Video;
- Understanding of the internal workings of a media agency, developed through working at an agency or through management of an agency and evaluation methods;
- The ability to interpret data to measure campaign impact and effectiveness, identify actionable insights;
- Must welcome working under pressure and be able to handle multiple tasks/deliverables simultaneously and meet deadlines;
- Understand and get inspired by global marketing trends and how modern marketing will be shaped in the years to come;
- Excellent command of English is mandatory;
- Additional communication and verbal skills in Spanish/Portuguese will be considered a plus.
Kaizen Gaming Perks
Competitive salary package and bonus scheme;
Unlimited access to Udemy & continuous training for all your learning and development needs;
- ️ Health and life insurance for you and your family;
Monthly allowance for lunch & commuting expenses;
A buddy will support you with your onboarding;
- Clear career paths and a developmental 360° feedback framework;
✈️ Relocation package and "Brain Gain" relocation bonus for Greek expats.
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